How to pitch your idea

Do you sometimes need to sell an idea to your own team, a subsidy agency, or even potential buyers? That means you will be pitching. And if you would like your idea to actually come to fruition, you’d better do it well. ‘Oh, that’s nice’ Are you simply over the moon with your idea, but…

PechaKucha: the dream of any audience

A world without boring PowerPoint presentations? It may sometimes feel like less of a struggle combatting climate change, than teaching speakers to give strong presentations. Fortunately there is a method that is almost guaranteed to produce powerful presentations. Its name: PechaKucha. Click on the video below to see me demonstrate this. In Venice, I had the…

How to explain difficult things

‘That will never work, my research is just too complex.’ Researchers often feel that they are simply buried too deep in their research domain to still understandably present it to their audience. Although, when I overhear a theoretical physicist attempt to explain a story that even his fellow researchers have trouble grasping, also I am…

Why your research is (not) hitting the media

So, why is your scientific breakthrough not hitting the news? After all, you did your best: you found a clever angle, reached out to your home press office, wrote a clear press release and have been available for contact the entire time. Why, then, has no one gotten in touch with you? Let’s talk about…

Letter to Donald Trump

Dear Mister President, In the newspapers I read that your Secretary of Commerce, Mr. Wilbur Ross, had fallen asleep during your speech in Jerusalem. No need to tell me how terribly unpleasant it can be for a speaker to see his audience drifting away. Unfortunately, the media will be all over this event in an…