How to explain difficult things

‘That will never work, my research is just too complex.’ Researchers often feel that they are simply buried too deep in their research domain to still understandably present it to their audience. Although, when I overhear a theoretical physicist attempt to explain a story that even his fellow researchers have trouble grasping, also I am…

Why your research is (not) hitting the media

So, why is your scientific breakthrough not hitting the news? After all, you did your best: you found a clever angle, reached out to your home press office, wrote a clear press release and have been available for contact the entire time. Why, then, has no one gotten in touch with you? Let’s talk about…

Letter to Donald Trump

Dear Mister President, In the newspapers I read that your Secretary of Commerce, Mr. Wilbur Ross, had fallen asleep during your speech in Jerusalem. No need to tell me how terribly unpleasant it can be for a speaker to see his audience drifting away. Unfortunately, the media will be all over this event in an…

Where is the Brussels inner ring road located?

There is more jargon out there than you think. In this blog post we will answer the question: ‘Where exactly is the Brussels inner ring road located?’ and we’ll look at the different types of jargon. When I urge scientists to use less jargon during their presentations, they often reply: ‘but people in my field…

Never go overtime again during your presentation

5 helpful tips for successful time management. There’s nothing more annoying than presenters going overtime, upsetting the entire program. But how should you manage your time when you are the one on stage? Here are 5 helpful tips: 1.     Use a timer You, the presenter, control your time. Even when someone in the audience interrupts…