Storytelling for Researchers
From complex research to a story that moves and inspires.
Facts inform, but stories connect. Research shows that stories are remembered up to twenty times better than data alone. In this hands-on workshop, you’ll learn how to use storytelling techniques to make your research more relatable, memorable, and impactful, whether you are giving a talk, writing a text or pitching your ideas.
You’ll discover how to find the story within your research, build a clear and engaging narrative, and bring it to life with emotion, structure, and authenticity. The goal: to inspire your audience and give your science the reach it deserves.
What you will learn
- Why storytelling makes science more powerful and memorable
- How to structure your story clearly
- How to bring a personal essay or a science story
- How to add emotion and imagery without losing scientific accuracy
- How to present your story convincingly and connect with your audience
- How to strategically use storytelling in talks, papers, and communication with diverse stakeholders
Workshop structure
Preparation
Before the workshop, participants fill in a short questionnaire about their research and possible story elements in their research. (Estimated preparation time: 15 minutes.)
Workshop day
A full-day interactive session, divided into three parts:
- Foundation – Why stories matter
Learn why stories are more memorable than facts and how to translate complex research into a narrative with characters, conflict, and resolution. - Blueprint – Build your story
Discover story structures that work for science communication, from classic three-act structures to the simple and effective And–But–Therefore model. Work on your own storyline with feedback. - Delivery – Bring your story to life
Practice storytelling techniques: powerful openings, vivid language, emotion, and body language. Present your story on stage and receive feedback.
Trainer
Toon Verlinden is a science communication expert and founder of The Floor is Yours. He has trained tens of thousands of researchers to communicate their work clearly and engagingly. Toon is also a professional storyteller and performer: he brings science stories to life in theatres and events. Apart from having been a researcher in the field of biochemistry, he brings extensive experience as a journalist, author, and festival organizer to his workshops.
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Practical Information
Number of Participants
Limited to a maximum of 12 participants to ensure personal interaction and individual feedback.
Language
English or Dutch.
Venue and Timing
At your location or online.
Full day (9:30 am to 4:30 pm).
Additional sessions are possible.Contact Us
Do you have a question or would you like a no-obligation quote? Please use the form on this webpage to contact us.
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Approach
We combine insights from professional storytelling, communication science and behavioural psychology.
Expect an active mix of:
✔️ Short theory sessions with inspiring examples
✔️ Individual and group exercises
✔️ Peer feedback and live storytelling practice
✔️ Discussion of participants’ own research stories
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Materials provided
✔️ Slides and handouts with storytelling guidelines
✔️ Access to our online video course
✔️ List of recommended tools and resources, including our Pitch Your Research AI Assistant
✔️ Optional follow-up newsletter with extra tips and inspiring examples
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About The Floor is Yours
The Floor is Yours is the official training partner for, amongst countless others, Nerdland Festival, Docville, the Flemish PhD Cup, and VIB Scientists on Stage.
What do the participants think?
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