How to start with science communication?
In this workshop, you’ll discover how to share your research clearly and engagingly with a broad audience — through talks, podcasts, video, written pieces or media. We’ll explore different formats and work with concrete examples and practical steps. Afterwards, you’ll be ready to start communicating about your work right away.
What you’ll learn
The workshop is built up in three parts:
🔍 WHO – Understand who your message is for and why
You have a message you want to share. But which format should you choose? And who is your audience?
- Who do you want to reach, and what do you need to keep in mind for them?
- Every format has its pros and cons.
- What makes a story newsworthy – and how can you use them to your advantage?
🎯 WHAT & WHERE – Shape your story
Ready to get to work? In this part, you’ll turn your concept into a clear story and look for channels and media where you can share your research.
- How do you structure a clear story, whether it’s for podcasts, events, video, articles, social media, …?
- How do you grab attention in the right way?
- Where can you share your story? How do you get into events, media, or in front of your audience?
💬 START – Put it into practice
Choose what you want to focus on. Writing? Video? Speaking? Some other wild idea? It doesn’t matter. During the workshop, we’ll take the first steps to turn your idea into action. That way, afterwards you can fully focus on achieving your goal.
Trainer
Toon Verlinden is an expert in science communication and the founder of The Floor is Yours. He has trained tens of thousands of researchers and professionals in clear presenting.
Toon knows every corner of scicomm: he is co-organiser of Nerdland Festival (the largest science festival in the Benelux), created a science podcast that won a Belgian Podcast Award, wrote about science for magazines, gave a TEDx talk, worked at VRT NWS, regularly performs science shows in theatres, and is the author of seven non-fiction books.
-
Audience
Target audience
This workshop is intended for researchers, scientists, students, and professionals at universities, universities of applied sciences, government agencies, companies, and organizations who want to communicate their research to the outside world. Suitable for all disciplines.
Number of participants
Preferably a maximum of 12 participants, to allow for personal interaction and individual feedback. -
Practical
Language
Dutch or English.Location and timing
On site or online.Full day (9:30 – 16:30).
Can also be offered in a shorter format or as a keynote.
Additional practice sessions are possible.Contact and information
Would you like a no-obligation quote or do you have a question?
Contact us via the form on this page. -
Approach
This workshop is:
Tailored
We adapt the content to the needs and context of the participants.Interactive and practical
No endless theory, but clear advice, practical tools, and relatable examples. Participants actively get to work and apply the tips right away. -
About The Floor is Yours
Science has the power to make the world a better place. But that only works if researchers succeed in communicating their science with clarity and impact. That’s why, since 2012, we have been offering trainings such as Presenting with Impact, Scientific Posters, and Science4Policy.
We are the regular training partner for, among others, the Nerdland Festival, the Flemish PhD Cup, and VIB Scientists on Stage.Trainer
What do the participants think?
Some organizations that have already booked this workshop
Also discover our other workshops
-
Pitch your research
Need to explain your research or project to a jury or a large audience in one to three minutes? We will help you to find the essence and to convey it convincingly. Less is more!
-
Stand out with your Scientific Poster
How do you stand out in a room with a hundred scientific posters? We will explain, step by step, how to translate your core message into a clear and attractive poster. Success guaranteed!
-
Presentation performance
How do you give a confident impression on stage and in front of the webcam with stress raging through your body? Come discover our practical tips on body language, voice projection, and interaction. And get ready to implement each of those tips right away.