Your research in the media
Does no one seem interested in your research? During this practical workshop you will learn to think like a journalist. We will look for the wow factor that makes your research captivating.
We cover these topics
- News when does research get picked up by the media?
- Aim and target audience what do I want to achieve and who am I addressing?
- Media which channels can I target to spread my message? (+ get inside a journalist’s mind)
- Wow factor how do I package my research into a compelling story?
- Press release how do I get started? (And what can be my sexy title?)
Extra options
- Social media to spread my message
- Speaking in front of the camera or for radio broadcast
- Personal branding
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Target audience
Researchers, scientists, students and professionals, at universities, colleges, governments, companies and associations.
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Format
Online, on location or blended learning. A half or full day, additional sessions are possible.
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Language
Dutch or English
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Instructor
Toon Verlinden, science communication expert and founder of The Floor is Yours. He has already trained thousands of researchers and professionals in clear communication.
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Approach
Our workshops are always:
Customized We adapt the content to the target group.
Interactive We involve the participants and let them immediately try out our tips.
Specific No endless chatter, but practical tips and recognizable examples.
Create your training
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Workshop
During the workshop, participants will receive our best presentation tips, with customized examples and practical exercises. Choose between a half or full-day workshop. A shorter one or two-hour workshop is possible too. On location or online.
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Try-out session (optional)
Knowing how to do it is one thing, but applying this to your own topic and getting immediate feedback will ensure the very best learning experience. We do this in a small group during the try-out session.
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Book (optional)
Our book ‘The floor is yours: Because life is too short for bad presentations’ contains useful presentation tips and useful tools. It is an ideal addition to this workshop.
Sample combinations
- A full day workshop, in combination with the book ‘The floor is yours’.
- An online workshop from 9 am to 11 am, followed by two online try-out sessions in the afternoon with 5 participants per session.
Try-out session
With a try-out session, the participants can process our tips from the workshop and apply them to their own research or project. (1,5 to 2 hours for a group of 5 participants)
At most two weeks after the workshop the participants present their press release and receive feedback in the try-out session. Together we find out what can be improved.
Combining the workshop and a try-out session generally produces the best results. We also offer optional video feedback, allowing participants to process it at their own pace.
In combination with our book
The book ‘The floor is yours: Because life is too short short for bad presentations’ is the ideal addition to our workshops. It not only deals with the topics from the workshop, but also goes into more detail, provides additional examples and offers useful tools that the reader can implement right away. Also available in Dutch.
What do the participants think?
Some organizations that have already booked this workshop
Also discover our other workshops
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Pitch your research
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How to present online?
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Presentation performance
How do you give a confident impression on stage and in front of the webcam with stress raging through your body? Come discover our practical tips on body language, voice projection, and interaction. And get ready to implement each of those tips right away.