How deep down are you?

The longer you do research or perform any other type of work, the deeper you dig. This is called expertise. You begin with both of your feet on the ground. During your Bachelor or Master studies you start digging a first hole. This is followed by a doctorate and perhaps even a postdoctoral study. You…

How to pitch your idea

Do you sometimes need to sell an idea to your own team, a subsidy agency, or even potential buyers? That means you will be pitching. And if you would like your idea to actually come to fruition, you’d better do it well. ‘Oh, that’s nice’ Are you simply over the moon with your idea, but…

How to explain difficult things

‘That will never work, my research is just too complex.’ Researchers often feel that they are simply buried too deep in their research domain to still understandably present it to their audience. Although, when I overhear a theoretical physicist attempt to explain a story that even his fellow researchers have trouble grasping, also I am…

Why your research is (not) hitting the media

So, why is your scientific breakthrough not hitting the news? After all, you did your best: you found a clever angle, reached out to your home press office, wrote a clear press release and have been available for contact the entire time. Why, then, has no one gotten in touch with you? Let’s talk about…

Where is the Brussels inner ring road located?

There is more jargon out there than you think. In this blog post we will answer the question: ‘Where exactly is the Brussels inner ring road located?’ and we’ll look at the different types of jargon. When I urge scientists to use less jargon during their presentations, they often reply: ‘but people in my field…

Find the opposition

Imagine that you are driving along a dark highway. You are all alone in the car and the road is deserted. You have another 400 miles to go. On a straight stretch of road, with no twists or curves ahead of you. No distraction within sight. And you doze off. Something very similar occurs during…